Minor Projects Office

An illustrated library cataloguing Canada's best small-scale policy ideas, built to make the case for a federal Minor Projects Office.

Brand · Illustration · Strategic Design

Role
Brand & Strategy Lead

Company
Small Change Fund

Year
2026

The Problem


Carney's Canada is prioritizing big infrastructure like pipelines, ports, national grid projects. Resilience and abundance at the community level need a plan too. The ideas already exist. Hundreds of community advocacy groups are championing the small stuff that adds up to better quality of life—better bus routes, saner parking rules, apprenticeship pipelines. Right now they're all pushing alone.

The Hypothesis


Bring the ideas together and these groups become a coalition, built around a shared vision for community-level projects funded and coordinated by a federal office: the lifeline between major infrastructure and city and small-town streets.

The audacious goal: get a Minor Projects Office established in the federal government. The accessible one: make a rallying call in Canada for projects that raise resilience and quality of life at the community level.

Building the Brand

The brand had to be as modular as the project itself. "Building blocks" is the theme. Repeating shapes construct the logo mark and illustrations. Each postcard pairs a bold illustration with the policy case: category tags (vibrancy, prosperity, resilience, climate), a plain-language pitch, and an estimated federal cost.

The Plan

  • Build a library cataloguing the ideas that are already out there. Invite the smartest and most motivated people in Canada in with one CTA: what's your minor project idea?

  • Publish 50 as a coffee-table book—start with postcards.

  • Take the 10 strongest, most executable ideas and turn them into an official proposal to the federal government.

The goal is momentum; every avalanche starts with a snowball!